DJ’ing Facebook groups – you either love them or hate them. Either way, they’re still a useful method of for promoting your mixtape sets, live mix, production tracks and events.
Although this guide mainly focuses on promoting DJ’ing mixes, you can apply the methods outlined to other music you produce and even club nights.
In the first part of this article, I share advice on how you can do a better job promoting your DJ mix on Facebook. Hopefully, this can help you to stand out more and help you to find a few more fans.
And in the last half of this article, I list of 25 Facebook groups where you can post your DJ mixes.
If you think I’ve missed any Facebook groups out, please let me know in the comments below. I’ll happily add them to this list.
Over time I want this page to become an excellent resource where DJ’s and musicians can find relevant groups where they can post their music.
Is promoting your DJ mix on Facebook via groups worth your time?
The answer is yes and no.
One great thing about Facebook groups is there’s a lot of them. They’re simple to join. And it’s easy to post your latest DJ mix in them.
However, because it’s easy every DJ is doing it. So, the competition is fierce.
You see, many of these Facebook groups suffer from the same problem. The problem is it’s only DJs using them.
I’d estimate that a small percentage of the members who frequent these groups are potential fans looking for new music.
And from the fans point of view, the sheer amount of DJ mixes on offer will probably lead to some form of choice paralysis.
In addition, the bulk of the group members are DJs trying to promote their mixes. In my experience, very few of them are willing to listen to another person’s DJ mix for a variety of reasons. This used to be a problem on DJ forums, but I find the problem is worse in Facebook groups.
So, it’s not uncommon that most DJ mixes in these groups have very few likes and people listeners.
What’s the solution to this? Well, personally I’d consider promoting yourself, your music and your DJ mixes using other methods. And this is something I’ll be discussing in length in another article.
I still think it’s worthwhile posting your mixes in these Facebook groups. Because you can occasionally pick up the odd like, listen, and fan. In my own experience, I think there are far more time-effective ways to promote your music than these groups.
What can I improve the chances of my DJ mix getting played and listen to in Facebook group?
Here are some tips to help your DJ mix get more exposure on Facebook.
Make sure your DJ mix post uses a good quality image or graphic.
Poor and blurry images just make your posts look unprofessional. Ideally, add some branding to your post artwork – especially if you’re posting frequently. See this post for more details on how you can create artwork, images and album cover for your DJ mixes.
Ensure your images are the correct size
You need to make sure your images are the right size. This will ensure your images look professional when viewed in a person’s Facebook feed. You can find guides like this online which give you the exact resolutions and sizes to use.
Say more with less
You need to include a brief description of your mix. Make sure you use good English and ensure your text is readable.
People’s attention spans are short on Facebook. When promoting a DJ mix don’t post a thousand-word diatribe about why ‘you’re the best DJ in the world and this is the best DJ mix ever’. Because people won’t read it.
You need to be concise with your description and make it scannable.
Because people scan text when reading things on Facebook. A recent study showed that people only read 20 to 28% of your words in a post. So if it’s not easy to read and short, it’ll get ignored.
Additionally, avoid things like capitalising all your text, because it looks like you’re shouting. And capitalised text is fatiguing for the eye to read.
Also, try to use proper English when writing as looks more professional. You don’t need to be the next Stephen King, but a couple of well-constructed sentences can help things. Use a tool like Hemingway to analyse your text before posting. It’ll ensure it’s easy to read, scannable and it’s free of spelling mistakes.
Moreover, avoid jargon. Just because you and your friends understand a term doesn’t mean someone else will.
And don’t use text speak, otherwise you’ll look like a five-year-old.
Add a tracklisting
Always list the tracks you used on your mix. I can’t believe how many DJ’s overlook this simple point. Each listed track is another reason for a fan to listen to your mix.
Use a clear CTA (call to action)
Make it clear to users what you want them to do how they must do it. If they need to click on the link to visit your new DJ mix on Mixcloud, make sure you mention it. If it’s a downloadable mix – mention it.
I find this to be less effective these days, but it’s still worth asking people to share. It can help a little.
Time your Posts
Try posting your mix at certain times in the day, and then analyse the results. This will help you to determine when people are the most active and engaging.
Instead of posting just raw DJ mix URLs, try masking them with a trackable address. You can use a free tool like Bitly and to add tracking parameters to your web links. And try using unique URLs for each group.
Over time, and as people click your custom links, you’ll learn which groups are sending you the most traffic, visitors or listeners. With this information, you’ll know which groups you should concentrate your efforts on and which to ignore.
However, you’ll need to perform quite a bit of measuring to obtain accurate results. Don’t just do it with one DJ mix one time and then rely on the results. You may have to do this repeatedly with several to build up an accurate picture of what’s going on. The more data you have the more accurate your picture will be.
Get people on to visit your other platforms
I’m a big fan of trying to get people on my website and on to my mailing list. I do this because I own everything.
When I send out an email to my mailing list, around 30% to 80% of my list will open my emails and download my mixes. I don’t get this sort of performance with Facebook.
I estimate probably around 3% to 5% of my Facebook fans see my organic DJ mix links. I’m not willing to waste much time on a marketing tool which only allows me to reach a fraction of my fans. And you should think the same.
Therefore, it’s a good idea to try and get people to follow you on another platform. Ideally, you want to send them to a platform which you own. The next best thing is to send them to a marketing channel where you have more control. For most DJs, this will probably Mixcloud or SoundCloud page.
Facebook is a closed platform and they don’t like sending users to other websites. But you should try, nonetheless.
Sending people to your Mixcloud/Soundcloud page isn’t ideal either. Because if they ever go bankrupt (and this nearly happened with Soundcloud), you’ll lose everything.
If your DJ mix has scratching on it – mention it.
If your mix is a live recording from club – mention it.
If your mixes been downloaded 2000 times in five minutes – mention it.
Doing this will help your mix to stand out. But a word of warning: don’t bullshit. People are very cynical when they’re online and they can smell a rat a mile off.
Don’t be an arsehole
Be polite even in the face of adversity. Don’t bully, belittle and call other people.
Being a DJs is competitive. And it’s frustrating to see less talented DJ’s getting ahead. It can seem unfair. But that’s life. And life is unfair.
Don’t lose your temper and bad-mouth other DJs. If you do, you’ll make yourself look jealous and you’ll just isolate yourself.
Take it on the chin and as KRS One once said: Just keep rapping keep practising.
Remember it’s not a sprint it’s a marathon.
What Facebook groups allow you to post DJ mixes?
Below is a list of 24 Facebook group which allow DJs to openly share DJ mixes.
Next to each one I’ve added the number of users and the type of music they allow you to share.
I’ve also included the number of members in the group at the time of writing this article.
If you like to suggest a group and obtain a link from this article to your group, just mention it in the comments below. If it’s a decent looking group, I’ll add it to this list.
Posting in Facebook groups is just one way of marketing your DJ mixes. Don’t let it be the cornerstone of your marketing strategy. Because Facebook is always changing things. Facebook will always make it difficult for you to reach your fans organically because they want you to use paid adverts. It’s how they make their money.
As I mentioned previously, most of these groups are primarily filled with DJs, not fans. So, don’t get mad if your DJ mix doesn’t get any attention. However, following the above points might help.
The one good thing about promoting your DJ mix in Facebook groups is that it costs nothing. Facebook is a free source of traffic, fans and followers. And despite many people becoming disgruntled with the platform many people still use it daily.
As much as I hate the platform and I still post my hip hop and oldskool mixes in a few groups. And I certainly post my mixes on my DJ Facebook page, and my personal feed. I always get some clicks and a few downloads. And these clicks can add up over time.
If you have any suggestions for Facebook groups which aren’t on this list had them in the comments below. Our happy to add them to my list. Thanks for reading.
Who wrote this?
My names James (DJ) Kippax. I’ve been DJ’ing and scratching since 1996. I’m also a web designer, marketeer and someone who enjoys working with terminal and command line tools. I also love my HI-FI gear.