I started this website back in 2006. And email has been the primary way I’ve for communicated with my fans since. It’s been the basis of my music marketing.
I love email marketing. It’s easy to use, it’s free, and it’s not subject to any algorithmic shenanigans (I’m looking at you Facebook).
Now, many will proclaim that email marketing is dead. But recent figures disagree with this.
Email marketing facts
- A recent study in 2019 shows that we’re sending more than ever.
- Another survey shows that 91% of 15-24-year olds still use email.
- And most mobile users check their email inbox several times a day.
After reading all those studies, it’s clear that sending emails to promote your music is worth doing. Especially when you consider it costs nothing to run and send to a large(ish) email list.
Additionally, you can use this marketing technique whether or not you have a website.
Why you should use MailChimp for music and DJ mix promotion emails
In this guide, we’ll be using the popular MailChimp email marketing application.
I’ve been using MailChimp as my email marketing service since 2008. It’s not the best email service for features. I’ve used other platforms like Aweber, ActiveCampain (my favourite for features) and Sendy (best for cost and bulk sending).
But MailChimp has a generous free tier and it’s certainly powerful enough to meet the modest needs of most DJ’s and musicians.
MailChimp allows you to send 10,000 emails per month to a list of 2000 (or less) names/emails.
So, if you’re new to running a newsletter, I would recommend sticking with MailChimp to start with. Many paid email marketing services have advanced tools/features which you probably won’t ever need or use.
One of the highlights of email marketing (compared to building a social media following) is you can export your email lists to other email marketing service providers. Contrast this with Facebook or Instagram: you can’t transfer your followers to an alternative platform if one existed.
So, if you’re fortunate enough to grow a big list of email subscribers, you can switch email marketing providers if you want more features.
Basically, with email you’re not locked in.
How to set up MailChimp for music promotion
In this guide I will show you:
- How to get started with MailChimp
- Setting up your first email list (or audiences)
- Adding and removing users from your lists
- Creating a subscription form
- Testing your subscription form and email list
- How to get subscribers even if you don’t have a website
- How to send you first email marketing campaign
- And how to track results
Now, this process isn’t difficult, but it does have many little steps. So, I’ve created a video showing you how to do all the above. If you have any questions about the process either stick a comment here or beneath the video on YouTube. I’ll be happy to answer any questions.
And if you’re stuck with anything or have questions. Just leave them in the comments:-)
Video: How to set up Mailchimp for promoting your music
Who wrote this?
My names James (DJ) Kippax. I’ve been DJ’ing and scratching since 1996. I’m also a web designer, marketeer and someone who enjoys working with terminal and command line tools. I also love my HI-FI gear.